There’s a savings crisis in the UK, and the worst thing is that most people don’t even realise it.

The struggles of the younger generations to get onto the housing ladder is common knowledge, but much of the long-term implications of poor savings habits won’t surface until it’s too late. Most people are reliant on the state pension and a small top up from a workplace pension. But 15 years of wage stagnation and the growing disconnect between wages and asset prices (the value of an item owned by someone, like property or shares) means that what worked for your grandparents won’t do the same for you.

That’s why Kaldi is championing a new way to look at spending and saving together. Being honest about the way people live their lives.

That you can’t just bury all your earnings every month, and that it’s important to live in the now. It’s our mission to flip the financial world to work for your life the way you live it. No unrealistic expectation for you to change how you live here!

We're committed to helping millions form smarter savings habits by enabling them to start saving sooner and regularly from Kaldi cashback at over 150 top high street brands, auto invested into your own equity index fund.

Consider it like dipping your toe in to discover the power of long-term investing!